January 04, 2017

IMG Launches Escape Triathlon Series

Five New Qualifying Races for the 2018 Escape from Alcatraz Triathlon Set to Take Place in 2017


LOS ANGELES (January 4, 2017) – IMG, the global leader in sports, events, media and fashion, today announced the inaugural Escape Triathlon Series, a qualifying series for the 2018 Escape from Alcatraz Triathlon. The first five races in the Escape Series include four well-known triathlons across the country—Nation’s Triathlon, Philadelphia Triathlon, Des Moines Triathlon and Lake Geneva Triathlon—as well as the first-ever New Orleans Escape Triathlon. Furthering IMG’s commitment to the sport of triathlon, additional races will be added to the Escape Series later this year.

“Our objective is to stage unique, challenging and memorable short course triathlons,” said James Leitz, Senior Vice President, IMG. “We welcome three Premier Event Management (PEM) races, the Philadelphia Triathlon, Nation’s Triathlon and Lake Geneva Triathlon into the Escape Series, and look forward to future growth opportunities with the PEM team.”

This Escape Series will feature challenging courses, celebrated race locations and top professional triathletes from around the world. The five 2017 Escape Series qualifying races are as follows:

Philadelphia Escape Triathlon – June 24-25, 2017

The Philadelphia Triathlon is recognized as one of the premier triathlon festival weekends in the country. This year will mark the 13th year of this annual event, featuring two days of activities including a multisport expo, a sprint distance race (8k swim, 25.3k bike and 5k run), Olympic distance race (1.5k swim, 40k bike and 10k run) a sprint distance AquaBike race (800m swim and 15.7 mile bike) and an Olympic distance AquaBike race (1,500m swim and 24.8 mile bike). Fairmount Park will host this scenic, challenging course, which takes participants through some of the most historic and picturesque sections of Philadelphia. www.escapeseriestri.com/philadelphia-escape

Des Moines Escape Triathlon September 2-3, 2017

The Des Moines Escape Triathlon will offer challenging courses, scenic venues and unmatched hospitality. Both Olympic and sprint competitors will swim in the beautiful Gray's Lake, bike through historic Des Moines and run to finish the race at the Iowa State Capitol. www.escapeseriestri.com/des-moines-escape

Nation’s Triathlon – September 10, 2017

This course will wind through Washington D.C.’s monument corridor in the shadow of the nation’s best-known memorials and national treasures. As an international distance triathlon, sanctioned by the USAT, it will include a 1.5k swim in the Potomac River, 40k bike through D.C. and a 10k run through the city’s historical landmarks with a spectacular finish. A sprint distance race will also take place. www.nationstri.com

Lake Geneva Escape Triathlon – September 23, 2017

The fifth annual Lake Geneva Triathlon will include a SuperSprint race (300m swim, 13.1 mile bike and 1.5 mile run), Sprint distance race (500m swim, 13.1 mile bike and 3.1 mile run), an Olympic distance race (1,500m swim, 26 mile bike and 6.2 mile run) and an Olympic distance AquaBike race (1,500m swim and 26 mile bike). Conveniently located between Chicago and Milwaukee, the clear water of Lake Geneva will provide scenic views and rolling hills to create a memorable autumn race in the small lakeside village of Williams Bay, Wisconsin. Highlights include a beach start, a run past Yerkes Observatory and a fun-filled finish festival. www.escapeseriestri.com/lake-geneva-escape

New Orleans Escape TriathlonOctober 1, 2017

The New Orleans Escape Triathlon will offer athletes the opportunity to compete in Olympic and sprint distance races as well as a duathlon and AquaBike race. The course will start and finish from South Shore Harbor and take athletes through historic Lake Pontchartrain and along Lakeshore Drive. www.escapeseriestri.com/new-orleans-escape

The Westchester Triathlon, Karingsund Triathlon and Beijing International Triathlon will continue to serve as qualifying races for the Escape from Alcatraz Triathlon, separate of the newly formed Escape Series.

Each qualifying race will award the top three finishers per age group coveted entry slots into the 2018 Escape from Alcatraz Triathlon. First place finishers in each age group will win a complimentary race entry. A total of 108 race entries will be available per qualifying race. Direct entry to the Escape from Alcatraz Triathlon will continue via a more limited random annual drawing.

An Escape Series Leaderboard will be updated regularly on the official Escape Series website (www.EscapeSeriesTri.com), tracking the progress of the pros via a point system, as they vie for the 18 professional men and 18 professional women race slots. A total prize purse of $180,000 will be awarded to race winners throughout the Escape Series, inclusive of an $80,000 prize purse for the 2018 Escape from Alcatraz Triathlon.

In addition to Escape from Alcatraz, IMG owns, licenses and/or operates the London Triathlon, Blenheim Triathlon and Beijing International Triathlon, as well several marathons, cycling, obstacle course races and fun run events around the globe, including The Color Runs in 16 countries.

About the Escape from Alcatraz Triathlon

Since its first race in 1981, the Escape from Alcatraz Triathlon has encouraged top professional and amateur triathletes to attempt the impossible – escape from Alcatraz Island. Two thousand triathletes from around the globe take over the streets and waters of San Francisco each year to embark on a grueling 1.5 mile swim from Alcatraz Island to the shoreline of Marina Green, an 18 mile twisting bike ride through the Presidio, and an eight mile trail run out to Baker Beach and up the infamous 400-plus step Sand Ladder. This challenging course has been a bucket list race for triathletes for more than 37 years.

About IMG

IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.

Contacts:

DeeDee Taft/Shelbi Okumura

Spin Communications

415-380-8390

deedee@spinpr.com

Maura McGreevy

IMG

212-774-4602

mmcgreevy@img.com